Partnering for a Purpose | Promoting Your Business with Cause Marketing
Join Sherelle Kwan, Community Events Manager with CancerCare Manitoba as she talks about the benefits of promoting your business while supporting a cause and how CancerCare Manitoba works with businesses to help raise funds through cause marketing, events and partnerships.
By definition, cause marketing is the cooperative effort between a for-profit and a non-profit for their mutual benefit - giving people the opportunity and knowledge they need to help.
The principles of cause marketing refer to aligning a brand with a cause to produce profitable and societal benefits for both parties. These mutual benefits can include the creation of social value, increased connection with the public, and the communication of shared value, as well as profit.
Some questions to think about prior to attending this session: Does your company support local not-for-profit or charitable organizations? And do they align with your business objectives?