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BEGIN:VEVENT
DTSTART:20200423T163000Z
DTEND:20200423T180000Z
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SUMMARY:Partnering for a Purpose | Promoting Your Business with Cause Marketing
DESCRIPTION:Join Sherelle Kwan\, Community Events Manager with CancerCare Manitoba as she talks about the benefits of promoting your business while supporting a cause and how CancerCare Manitoba works with businesses to help raise funds through cause marketing\, events and partnerships.\n\n\n\nBy definition\, cause marketing is the cooperative effort between a for-profit and a non-profit for their mutual benefit - giving people the opportunity and knowledge they need to help.\n\n\n\nThe principles of cause marketing refer to aligning a brand with a cause to produce profitable and societal benefits for both parties. These mutual benefits can include the creation of social value\, increased connection with the public\, and the communication of shared value\, as well as profit.\n\n\n\nSome questions to think about prior to attending this session: Does your company support local not-for-profit or charitable organizations? And do they align with your business objectives?
X-ALT-DESC;FMTTYPE=text/html:<span style="font-size:14px\;"><span style="background:#FEFEFE\;"><span style="color:black\;"><span style="font-family:arial\,sans-serif\;">Join Sherelle Kwan\, Community Events Manager with CancerCare Manitoba as she talks about&nbsp\;the benefits of promoting your business while supporting a cause and how CancerCare Manitoba works with businesses to help raise funds through cause marketing\, events and partnerships.</span></span></span></span><br />\n<br />\n<span style="font-family: Arial\, Helvetica\, sans-serif\; font-size: 14px\;">By definition\, cause marketing is the cooperative effort between a for-profit and a non-profit for their mutual benefit - giving people the opportunity and knowledge they need to help.<br />\n<br />\nThe principles of cause marketing refer to aligning a brand with a cause to produce profitable and societal benefits for both parties. These mutual benefits can include the creation of social value\, increased connection with the public\, and the communication of shared value\, as well as profit.<br />\n<br />\nSome questions to think about prior to attending this session: Does your company support local not-for-profit or charitable organizations? And do they align with your business objectives?</span>
LOCATION:Johnston Group Inc. The United Way Boardroom
UID:e.2532.157
SEQUENCE:3
DTSTAMP:20260919T161951Z
URL:https://www.assiniboiachamber.ca/events/details/partnering-for-a-purpose-promoting-your-business-with-cause-marketing-157
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