• What Are Your Business' Plans for Black Friday?

    What Are Your Business' Plans for Black Friday?
     
    Black Friday occurs on November 27th this year. Already, the online giants of retail are offering merchandise in anticipation of the biggest shopping day of the year. How can our local retail community take advantage during the current health emergency? Right now, the Canadian - U.S. border is closed so there will be no forays into neighbouring states for ‘bargains’ but there will likely be few door opening specials locally in Winnipeg with social distancing in place.
     
    Some suggestions:
    • Your own ‘Black Friday” specials
    • Gift cards for future buying (with/without an additional incentive)
    • Pick up is a good option both for your business and most clients (protocol compliant)
     
    The following is an excerpt from the article, Ways COVID Will Transform the Economy and Disrupt Every Business (Royal Bank of Canada, John Stackhouse, May 22, 2020), that addresses economic trends across Canada:
     
    2. How we shop | More shipping, more local, more expensive
     
    What we’re seeing:
    • Nearly 3 in 10 Canadians are now shopping online for things they normally would have bought in a store.
    •  “Buy local” has become a clarion call: 78% of Canadians are more likely to choose Canadian brands/products as a result of the pandemic.7
     
    ?What this means
    • Traditional brick-and-mortar business models, including malls, will be challenged while social distancing measures are in place
    • Digitally-enabled retailers can capture more customers outside their home base
     
    + Up
    • E-commerce platforms … Businesses pivoting to online services, such as online orders for delivery and pick-up
    • High quality local providers
     
    – Down
    • Department stores
    • Secondary and tertiary malls
     
    Special Offer for Members of the Assiniboia Chamber of Commerce
    As a proud member of the Assiniboia Chamber of Commerce, CJNU is prepared to help with your promotional packages as we celebrate the “Colours of Fall”. Your promotional package can encourage folks who live in the Capital Region to shop your products in anticipation of a continuation of the health emergency. We can offer exceptional rates to all members of the Chamber. Let us help you and your business navigate this fall and Christmas Season! Call (204) 942-2568 for details.

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